Instight Blog
Shopify Analytics for Small Stores
Practical guides on which metrics to track, how to read them, and what to actually do next.
May 29, 2026 · 6 min read
7 Shopify Analytics Every Small Store Owner Should Track (But Most Don't)
Most store owners only check revenue and orders. Here are the 7 analytics that actually tell you why your store is growing — or quietly stalling.
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April 27, 2026 · 4 min read
5 Shopify Metrics Every Small Store Owner Should Track (But Probably Doesn't)
Dead stock, AOV by source, repeat rate, collection conversion, inventory velocity — the five numbers that actually predict whether your store will grow.
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